Jian

Salcedo

Director / cinematographer.

Previous Work

About Me

Before stepping behind the camera, I spent over a decade working as an emergency room nurse—often in leadership roles as a charge nurse. Those years were defined by high-pressure decisions, team leadership, and caring for people in their most vulnerable moments.

That experience now shapes how I work as a director and filmmaker.

Nursing taught me how to listen first, stay calm in chaos, and understand what truly matters beneath the surface. I bring those same principles into storytelling—creating films that are intentional, human-centered, and rooted in trust. Whether directing a commercial, documentary, or branded story, my approach is grounded in empathy, efficient systems, clear communication, and a deep respect for the people and stories I’m entrusted with.

At its core, my work is about honoring real moments and translating them into visuals that connect.

What would marketing look like if content was using the

Story Day

system?

Learn more

Let’s Collaborate

Get in touch to discuss your project and see how we can bring your story to life.